a brand new,
TT: TINSEL’S TOWN
WHAT DOES A STRUGGLING LA ACTRESS DO WHEN HER CAREER WON’T TAKE OFF? SHE LAUNCHES HER OWN YOUTUBE CHANNEL. DUH.
The 36-episode comedy is written by David C. Barry, directed by BAFTA-winner and Music Video pioneer Michael Lindsay-Hogg, and stars Disney alum Aimee-Lynn Chadwick as the slightly neurotic Tinsel Townsend, a struggling LA actress and know-it-all who launches her own Youtube vlog, “Tinsel’s Town” as a shortcut to internet fame, Hollywood fame, and, of course, worldwide fame. Or at least a little attention. But, as Tinsel learns in the not-so-nick-of-time, the road to fame is riddled with red lights and potholes. And shortcuts can easily lead to wrong turns. Co-starring Tracy Winters and Kiva Lawrence-Hoy.
We think a trailer is worth at least 1,000 words, so give a good watch to our TT: Tinsel Trailer below and meet the acronym-obsessed, theme-song-obsessed, emoji-obsessed, fame-obsessed, self-obsessed LA Lifestyle Guru as she takes you on a tour of her topsy-turvy life and sets off on the bumpy road to fame.
An Official Selection at Hollyweb, voted Best Web Series at the LA Independent Film Festival awards and awarded the People’s Choice Award at Rio Web Fest (with a record-crushing 1.2 million votes!), Tinsel’s Town has won multiple awards for the show, its director, writer, lead actress and supporting actress as well!
TL: TOTAL LOWDOWN
Tinsel’s Town doesn’t just set out to skewer YouTube [vlogging] culture; it is also interested in examining our idol-worshipping culture in general.” – Tubefilter
Tinsel’s Town aims to put a spotlight on a culture that values fame over talent, shine over substance, outrage over empathy, and Q Score over IQ. So, if you thought that Tinsel skips into the sunset yodeling a happy tune on the road to fame, think again! Because the road she’s on turns out to be a bit too bumpy for skipping. Or yodeling. And it might lead to infamy instead of fame, not that there’s a huge difference anymore.
Either way, through the fog of fame, one thing is clear: from where Tinsel starts to where she winds up is quite a journey, so we not-so-modestly suggest snuggling up to watch all 36 episodes of Tinsel’s Town and get a front row seat to Aimee-Lynn’s jaw-dropping transformation from idealistic internet ingenue to toppled internet idol.
But in case you’re pressed for time, stressed for time or just don’t have any time, we’ve included a sneak-peek above.
BUT, WAIT! WE’RE NOT DONE!
While Tinsel’s transformation is TT: Totally Transformative (and also TT: Totally Terrifying), the best part is: IT’S NOT OVER! Not even close, you guys!
Tinsel’s journey is actually just beginning and there are plenty more terrifying transformations still to come!
To find out what’s in store for Tinsel and what we’ve got planned for Tinsel’s Town, scroll down to the WHAT’S NEXT section of the page. Or, if you’re into pushing buttons (and since this IS LA, where everyone loves pushing everyone else’s buttons) just click on that blue WHAT’S NEXT button below.
TH: TOTAL HINT We really do have some fun plans for both Tinsel and the show, so if you had to push just one button, this one is it.
From 😘 to 👿 (and all the emojis in between) in only 36 episodes. Check out “Prologue” to see where it all began!
“If you ever find yourself in fashion doubt, don’t worry! Just consult your emojis. All the answers are right at your fingertips. Literally!” – Fashion Guru, Tinsel Townsend
THFB: Totally HUGE Fan Base!
IT’S TRUE! TINSEL’S TOWN IS A BONAFIDE WEB SERIES HIT!
How could we have a page about Tinsel’s Town without mentioning Tinsel’s fans? We couldn’t. Because our fans are everything. WE LOVE THEM!
With over 2.3 million views for its first season alone on YouTube, Tinsel’s Town has amassed an active, engaged and loyal fan base of “Tinselers” across the globe.
Some tune in for advice, some to learn English (true story), but they all show up for a glimpse into Tinsel’s crazy LA life and for at least one good laugh at her zany and opinionated opinions on a range topics. From the hygienic perils of hair scrunchies to what makes LA so different from NY (hint: it’s all about “pedigree”), the internet’s favorite guru is guaranteed to have an expert opinion that she’s dying to share.
With more than a few awards under her bedazzled belt, and with new viewers watching everyday, Tinsel is proving that she’s got the star power to conquer Hollywood the NEW-fashioned way: one subscriber at a time.
“Tinsel and TINSEL’S TOWN HAVE AMASSED AN ACTIVE, ENGAGED AND LOYAL FAN BASE OF “TINSELERS” ACROSS THE GLOBE!”
WHAT OUR TA: TOTALLY AWESOME FANS ARE SAYING
“This is amazing! TT”
“Hello, Tinsel, from Tokyo <3 I’m learning English with your videos :) Can’t wait to watch the next one!”
“This is TA: totally addicting! Keep it up!”
“OMG you’re so funny 😂💕”
“I love you Tinsel! You’re TC: Totally Cute! And TA: TOTALLY AWESOME! TT: Totally True!”
TU: TOTALLY UNIQUE
TINSEL’S TOWN IS WAY MORE THAN A WEB SERIES! TAKE A LOOK AROUND TO EXACTLY WHAT MAKE THE SHOW SO UNIQUE! 🙌🌈💫
TINSEL’S TOWN IS WAAY MORE THAN A WEB SERIES! IT’S AN EXPERIENCE AS WELL! SO TAKE A LOOK AROUND AND SEE WHAT MAKES THE SHOW SO UNIQUE AND FUN!!
🙌🌎 A SUPER-ORIGINAL ORIGIN STORY
Visit our WHAT’S NEXT section for a fuller, more detailed explanation of how Tinsel’s Town got life and lift-off, but the gist of is this: the web series started out as a comedy/drama commercial TV pilot about a group of veteran Hollywood actresses whose lives are upended when a fame-obsessed reality TV star is sentenced to perform community service in the “home” they share. That reality TV star is: Tinsel Townsend. So Tinsel’s Town, in a bit of reverse-engineering and sleight of hand, is actually a prequel; it rewinds the clock to see who Tinsel was before becoming the world-famous TV star we meet in the pilot. TF: Totally Fun, right?
📺👀 A DISTINCTIVE VISUAL STYLE
Tinsel’s Town is told primarily in single frame vlog format, but in a shift unique to the show, the direct address POV completely disappears during the penultimate episode, “A Big Fat Shame” (viewable here), switching to a more traditional multi-frame technique after Tinsel loses her followers and, along with them, any reason to speak directly to the camera. It’s a shift in storytelling that foreshadows some of our broader plans for the show. Which brings us to…
💡📚 INNOVATIVE TRANSMEDIA STORYTELLING
Tinsel’s Town takes transmedia story telling to an entirely new level, going beyond the traditional utilization of platforms like Facebook and Twitter to include LIVE APPEARANCES as well as SOUNDCLOUD BROADCASTS as storytelling devices which give our fans the opportunity to take a deeper dive into the story and its characters.
FOR MORE PICS, INFO AND VIDEO, CHECK OUT OUR LIVE EVENTS SECTION:
TINSEL, LIVE AT VIDCON
Aimee-Lynn Chadwick has appeared as Tinsel Townsend twice at VidCon, the world’s largest gathering of digital creators and the largest pre-party at the convention. The run-up to the appearance as well as her hijinx at the event itself were all storylines that began on Tinsel’s social media accounts and finished as filmed episodes for the web series – including Come Go-Go with Me, Tinsel’s calamitous attempt at an IndieGoGo campaign for a Vidcon Booth.
Doing cosplay as Penelope Pitstop from the Wacky Races, Aimee-Lynn appeared as Tinsel at the Vidcon Official Pre-Party at K-1 Speedway, where she turned a run-of-the-mill hostessing gig and taco truck waitressing job into a spotlit role as the evening’s Official Flag Girl.
The highlight of the event was Tinsel’s/Aimee’s stadium-shaking and heartfelt rendition of the Star Bangled Banner. From slinging tacos to belting out ballads. Not bad for a night’s work!
VIDCON RED CARPET
Tinsel is in constant competition with every Youtuber out there, including herself. So, in an effort to not have her Vidcon day be outdone by her Vidcon night, Tinsel endured the red-hot cement of an Anaheim summer afternoon to conduct a slew of red carpet interviews with both YouTube stars and convention attendees. And of course, a bit of self-promotion to balance things out.
With the help of an impromptu spelling bee, a Rorschach test and a clever disguise, Tinsel gets access, answers, laughs, and (in a first) pelted with breakfast sausage.
TINSEL, LIVE AT THE RAZZIES
Like Vidcon, The Razzie Awards appearances were teased months before the events themselves on Tinsel’s social media accounts. From rehearsal to opening night, every momentous moment became part of the Tinsel’s Town storyline:
GOWNS & DRESS REHEARSALS
Through Twitter and then Instagram, fans and friends learned about her audition for Miss Golden Berries, with one super fan even designing a handbag for the occasion then shared her quixotic Dress Quest (she found a GIANT bell-shaped quinceanera gown); watched as she agonized over what jewelry to accessorize with (in the end, it was candy heart bracelets, you guys, because the most valuable jewelry is the kind you can binge eat); and then shared her disappointment that the role she SO wanted and SO prepared for and SO hoped would lead to SOMEthing was 100% non-speaking. And non-yodeling.
A STAR TURN
But that initial disappointment didn’t last long, because The Razzie Awards, is/was/will be no match for Tinsel’s sheer determination (and Aimee-Lynn’s sheer talent). Appearing twice as Miss Golden Berries – that beleaguered and silenced Envelope Girl – Tinsel twice parlayed the non-speaking role into a star turn, center stage, in the spotlight.
A hit with the audience and the critics, Tinsel (duh) wound up stealing not only the limelight but the entire show, first by handing out those candy charm bracelets (which worked, well, like a charm), then by sheer force of talent as Tinsel schemed and connived and nudged her way center stage to sing “Santa, Baby”, in a musical parody number.
Tinsel was (duh) rewarded with a standing ovation, and was later featured along with other cast members in both The Daily Beast and LA Weekly. For more pics and vids click the button below!
TFF: TOTALLY FUN FACT!
CAN WE JUST INTERRUPT OURSELVES FOR A SECOND TO SAY: AIMEE-LYNN CHADWICK CAN SING! (LIKE, REALLLLY SING, YOU GUYS.)
Filmmaking is always peppered with peppery surprises, so when a non-peppery surprise pops up, well, it’s more than noticed: it’s seized, immediately, and then pickled as all picked peppers should be. So when “Tinsel’s Town” creator David C. Barry discovered what a gifted singer Aimee-Lynn is, he immediately wrote new scripts to incorporate those talents into the story and the character. Tinsel’s infatuation with classic TV theme songs and jingles, the Theme Song Thursday broadcasts and even her participation at VidCon would never have been part of the story or the character had Aimee not been such a gifted singer. TT: Totally True!
TINSEL LOVES TV THEME SONGS! 📺🎵💜
The TV theme song thread was introduced early on in the series, quickly becoming a theme itself before becoming the actual focus of an actual episode. In “Here’s the Story”, Tinsel explains – among other existential things –why theme songs are applicable and so important not just to TV shows, but to life in general.
Oh, and PS: If you’re a classic TV theme song afficionado or even just an everyday dabbler, then you might also notice the lyrics to one of the most classic theme songs of classic TV during the episode “TNAI: Totally New and Improved” where words to a popular theme song pull Tinsel from her a torpor and give her a boost of confidence. The episode is one the last, and it ties the whole theme song theme together nicely.
SOUNDCLOUD BROADCASTS 🤱🎙️
Part of the Tinsel’s Town experience are the SOUNDCLOUD BROADCASTS, which started as a way for the character to safely reveal (usually at night) some of the more intimate details of her life. Whether it was tearful tribute to her idol, Shirley Temple, or confessing a secret fear in the “TF: Totally Frozen” episode, the platform was used to musically propel both story and character. Which all led to…
THEME SONG THURSDAYS! 📆🥁🎼
The popular broadcast started on Tinsel’s Twitter where every Thursday, a fan would suggest a new TV Theme Song and/or Jingle for Tinsel to sing. Of course, Tinsel can’t just sing or do anything else without first offering up an opinion, so each episode began with a riff and ended with clef. During the course of the episodes, Tinsel sang about Tootsie Rolls and Family Matters, Slinkies and the Beverly Hillbillies. They were all TONS of fun to make and (hopefully) just as much fun to listen to.
NEW EPISODES! 🍌🥪💳
The broadcasts were SO popular that several of them have been filmed and will be part of the upcoming BONUS SEASON of the show. We’ve got three classic TV jingles on the menu: Beverly Hillbillies; Oscar Mayer Bologna and lastly but not least-ly, Chiquita Bananas! Its’ a cornucopia. Or a corny-copia. But either way: it’s something to snap your fingers and tap your toes to, options that we’re very proud to offer.
👈👈 In the meantime, you can listen to Aimee-Lynn Chadwick, as herself, sing her very own and very beautiful ballad “Smile, Pretty” by clicking on the video to the left.
TGQ: Totally Good Question!
"THE LULLABY LEAGUE"
Did you know? "Tinsel's Town" started out as a completely different project altogether.
Although Tinsels’ Town is a bonafide, stand-alone hit with over 2.3 million views for its first season on YouTube, the show is also a prequel to a TV pilot called The Lullaby League, a 2-hour comedy drama about a group of veteran Hollywood actresses who share residence in a grand Victorian mansion which also doubles as a retirement “home”.
WHAT’S THE STORY?
The women, who’ve paid their dues (often literally) many times over, still find themselves relegated to the periphery of a town and a business which values youth above nearly everything else. Their are even further upended with the arrival of a spoiled reality star, who’s been sentenced to do community service at the home. That reality star is Tinsel Townsend. Yep! In the Lullaby League, Tinsel has become a world-famous/infamous reality TV star. But we kinda saw that missile coming.
REWINDING THE CLOCK
Before the Tinsel’s Town web series, the character of Tinsel was first introduced to the world at a successful stage reading of The Lullaby League at LA’s Strasberg Theater, which was also directed by Michael Lindsay-Hogg. Two months later, David started to pen the first scripts for Tinsel’s Town, a story which not only rewinds the clock to figure out who Tinsel was before becoming the reality star sensation we meet in The Lullaby League (answer: a wanna-be, fame-obsessed YouTube vlogger), but also sets the stage for an even bigger story, a where Tinsel’s New Hollywood Kardashian-like fame finds itself at hilarious odds with the women’s Old Hollywood ideas of how fame and talent should be earned and nurtured.
Will Tinsel emerge the victor? Is she a fish out of her water, or is she exactly where she belongs? Either way, batten your hatches, because with David C. Barry already writing new episodes and Aimee Lynn Chadwick set to return, one thing is clear: Tinsel is just getting started!
“I liked the idea of creating a prequel for “The Lullaby League” and was taken by David’s scripts for Tinsel. They were alert and funny and then suddenly dramatic, with a surprising heroine.”
– Director, Michael Lindsay Hogg